PACK YOUR CREATIVITY: THE ONE-TO-ONE PACK PROJECT CREATED BY A-TONO FOR STABILO®

Imagine having a pack made just for you, putting only your favourite markers into it, and choosing as many as you want and the colours you like most. This is Pack Your Creativity, a revolutionary one-to-one pack design project created for STABILO® by the digital branding agency A-Tono, and presented at Brand Revolution LAB, the innovative printing show for the best in creativity and the Italian press.

Using a wizard, users are able to choose and combine the pastel versions of products from five different lines: STABILO BOSS ORIGINAL Pastel highlighters, STABILO BOSS MINI pastellove highlighters, STABILO Pen 68 fibre-tips, STABILO swing cool pastel highlighters, and STABILO point 88 pens. Consumers will also be able to finish off their packs with a texture chosen from those on offer on the platform or with an image they provide. They then receive the pack directly and conveniently at their own home.

The result is a unique product in all respects, from style to contents. The latest generation technology in digital printing makes a high level of customization available at low cost. Thanks to modern laser printing, it is possible to produce one-to-one packs, which can hold infinite combinations of selected products, all according to your personal style.

"Stabilo produces several lines of products, which are sold to end consumers in different formats and packs," said Sergio Müller, A-Tono's creative and planning director. "However, users often have preferences that do not match the standard offer. That is why Pack Your Creativity came about. It is a platform that allows you to put together your own pack by choosing products online in your favourite formats and colours, and personalize it to make it unique in its style."

Agency Credits

Sergio Müller - Creative Director

Nicolò Volanti - Art Director

Francesca Delli Carri - Copywriter

Alejandra Pla Orero - Digital Account Manager

Beatrice Bergman - Art Director