San Carlo and A-Tono do better and better: success beyond all expectations for the "Crea Il Tuo Gusto 3" operation.

The third edition of the competition, which saw more than 200,000 consumers take part, all involved through social platforms created by A-Tono for Unichips - San Carlo, has drawn to a close.

The competitive stage of the "Crea Il Tuo Gusto 3" competition is now over. San Carlo, Italy's top company in the chips & snack sector, involved tens of thousands of consumers who suggested a new flavour for the famous Più Gusto line of San Carlo potato chips.

A-Tono took care of every step of the whole operation, including strategy, creativity, technology and management, making it easy for large numbers of people to take part. The third edition featured a new theme: the coming-together of many different characteristics, which suggested the best ingredients and exalted their italianness.

Over 203,000 people took part, and nearly 60,000 of them submitted a proposed new flavour. The operation once again went beyond the brightest expectations with an increase of over 70% in the number of participants compared to the result of the previous edition.

San Carlo is always careful to involve and listen to their consumers, and gave them once again the chance to suggest original combinations of new flavours. The company received high quality proposals, and this could be seen from the many blends which stemmed from the inventiveness, creativity and Italian taste of the participants. Among the many interesting ideas received, San Carlo will choose one which will become a new product in its Più Gusto range.

The name of the winner, who will receive €25,000, will be announced in June through an engaging story on the San Carlo Facebook page, which will gradually reveal who - among the many consumers - has won the third edition.

"Once again the 'Crea Il Tuo Gusto' operation has fully met the consumers' expectations. It stimulated their creative skills and enticed them to take part with high quality proposals. And the number of individual participants was higher than we could ever have imagined would get involved," said Giuseppe Caspani, A-Tono's CEO.